Vision
Our vision is to be the leading provider of make-up and beauty education,
services and products for women of colour in the world.

Mission Statement
In order to fulfil this vision; we aim to develop excellent make-up
artists and expect our make-up artists to become excellent people. we will do
everything in our power to get our artists started on their make-up journey.
We aims to achieve this objective by adopting the following Seven Ethos.
Seven MINK Ethos:
- Establishing MINK as the number one makeup
authority and source of makeup advice and resources for people of colour
- Providing value for money services without compromising on
quality
- Recruiting
and developing the very best make-up artists and tutors
- Establishing
an environment of continuous learning, where keeping up-to-date with the latest
make-up trends, techniques and product innovations is customary
- Adopting
an international growth strategy for MINK through new start-ups, acquisitions, merges
and/or joint ventures
- Understanding
and taking care of all of MINK's customers make-up needs both locally and globally
- Establishing
and maintaining an excellent, friendly, professional and ethical MINK business model.