Vision

Our vision is to be the leading provider of make-up and beauty education, services and products for women of colour in the world.

Mission Statement

In order to fulfil this vision; we aim to develop excellent make-up artists and expect our make-up artists to become excellent people. we will do everything in our power to get our artists started on their make-up journey.

We aims to achieve this objective by adopting the following Seven Ethos.

Seven MINK Ethos:

1. Establishing MINK as the number one makeup authority and source of makeup advice and resources for people of colour
2. Providing value for money services without compromising on quality
3. Recruiting and developing the very best make-up artists and tutors
4. Establishing an environment of continuous learning, where keeping up-to-date with the latest make-up trends, techniques and product innovations is customary
5. Adopting an international growth strategy for MINK through new start-ups, acquisitions, merges and/or joint ventures 
6. Understanding and taking care of all of MINK's customers make-up needs both locally and globally
7. Establishing and maintaining an excellent, friendly, professional and ethical MINK business model.